our story
When Manoucher Etminan, creator of Manoucher Bread, came to Toronto, Canada in 1980, he had one vision: to create a future for himself and his only daughter.With no prior knowledge in bread making or the food industry in 1983, he made a promise to himself to produce the most authentic handmade breads using only the finest, purest ingredients. Manoucher would be the first to tell you that he wasn’t a baker. Instead he would say, I am a designer of breads.
Today his vision has evolved into a world class artisan bakery.
With no prior knowledge in bread making or the food industry in 1983, he made a promise to himself to produce the most authentic handmade breads using only the finest, purest ingredients. Manoucher would be the first to tell you that he wasn’t a baker. Instead, he would say, ‘I am a designer of breads’. Today, his vision has evolved into a world-class artisan bakery.
BREAD IS NOT A PART OF LIFE…
When Manoucher Etminan, creator of Manoucher Bread, came to Toronto, Canada in 1980, he had oneWe launched Manoucher Bread 40 years ago with a simple commitment to make each loaf by hand, not machines, using only natural ingredients. Just as bread should be enjoyed.And by inspiring an artisanal bread revolution, we elevated bread around the world, from the finest stores to leading airlines.We’re proud of each and every loaf that brings a smile to a bread lover’s face around the world, and we will continue to rise before the sun to make people happy. vision: to create a future for himself and his only daughter.With no prior knowledge in bread making or the food industry in 1983, he made a promise to himself to produce the most authentic handmade breads using only the finest, purest ingredients. Manoucher would be the first to tell you that he wasn’t a baker. Instead he would say, I am a designer of breads.
1983
Manoucher recognizes a void in good quality bread market and begins experimenting with dough.
1987
Going door to door himself, some of the best specialty food shops in Toronto like David Wood’s, Fenton’s and Pusateri’s (who we still supply) begin taking in fresh handmade breads made, invoiced, and delivered all by Manoucher himself!
1990
Participating in international food shows leads to first shipment to the UK of frozen fully baked Manoucher Bread 1995 – Office in the UK is established to meet the large overseas demand.
1999
Manoucher is honoured with the Skills for Change Entrepreneurial Award for success and achievement
2000
Manoucher Breads begins taking freshness to new heights, by being served on British Airways and other airlines. Became the first artisan bread plant to be HACCP certified – the initial health and safety standard
2001
Manoucher Fine Foods Inc. is featured as a business case study in Canadian University textbook “World of Business” (Fourth edition)
2002
Manoucher wins prestigious awards at the US Food Show (Fancy Food Show), including Outstanding New Product, for Manoucher Garlic Bread
2010
Manoucher Bread requested by the Canadian High Commission in the UK, to be served to the Queen at the Canada House opening
2011
Manoucher is featured in a British Airways Height Cuisine video series, highlighting the bread as designer bread, served on Club and First class
2013
Manoucher Bread gets BRC Certified. Our commitment to quality has always been our top priority.
2014
Manoucher Bread continues to lead the curve, and focus on high quality products, by becoming fully ADA free
2015
Manoucher´s daughter became CEO and continues the legacy of her father.
2018
This year marks 35 years of baking amazing bread for you!
2023
This year marks the 40th year of baking amazing bread for you!
OUR CRAFT
What makes us and our product unique is our commitment to quality and people. We take pride in employing qualified bakers to create your breads by hand every day. Sourcing the best ingredients to deliver the best possible quality to your door.
QUALITY SOURCING
We are committed to sourcing the freshest, purest, high quality ingredients working closely with our vendors who understand our integrity and passion for our breads.
HONEST PACKAGING
We believe customers have the right to see what they are getting. No cover ups, and full transparency with our labelling.
CRAFT
35 years later Manoucher breads are still traditionaly crafted by the hands of our dedicated bakers.
FRESHNESS
Thanks to our in-our flash-freezing process that ensures 100% freshness as we deliver to your door.